Health Mar Quart
Introduction
Health Marketing Quarterly, 42(2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Editorial
Research credibility through methodological transparency in Health Marketing Quarterly
—Joy Parkinson & Janet Davey [] []
Research Articles
An evaluation of healthcare seeking behaviours through a telephone health advice and triage service |
—Alana Delaforce, Norm Good, Philippa Niven, Curtis Plate, Rajiv Jayasena & Joy Parkinson [] []
Using segmentation to co-design a healthy eating program |
—Anna Kitunen, Julia Carins, Sebastian Isbanner & Sharyn Rundle-Thiele [] []
Assessing factors influencing the acceptance of fortified foods: An emerging economy perspective
—Gaurav Chaurasia, Sreejita Mukherjee & Abhisek Dutta [] []
Customer adoption of artificial intelligence in healthcare: An empirical investigation based on multiple samples
—Ajay Kumar, Daruri Venkata Srinivas Kumar & R. U. Megha [] []
Design and Marketing mHealth Solutions for Patients Undergoing Bariatric Surgery: A Qualitative Analysis of Stakeholder Requirements |
—Charlene Wright, Jaimon T. Kelly, Danielle Dawson, Katrina L. Campbell, Tara Diversi & Kyra Hamilton [] []