News from JAR
Introduction
Using Nielsen Ad Data, JAR Insights
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Journal News
Posted by: Colin Campbell
Now Available: Recordings of June Advertising Research WebinarsÌý
Using Nielsen Ad Data from the Kilts Center for Academic Research
Originally aired on June 10th, Ìýby the Kilts Center for Marketing at the University of Chicago Booth School of Business. The session overviews their rich dataset that tracks detailed information on advertising placements across U.S. media channels with weekly coverage dating back to 2010.
Access to Ad Intel is available exclusively to university-based tenure-line faculty, PhD students and postdoctoral researchers. The webinar also provides information on subscription policies, pricing and data access procedures so you can determine how to integrate this resource into your own research projects.
On the webinar areÌýKatie Claussen Bell, Executive Director of the Kilts Center; ProfessorsÌýBradley ShapiroÌý²¹²Ô»åÌýArthur MiddlebrooksÌý(both from the University of Chicago) andÌýPete Doe, Chief Research Officer at Nielsen. In addition to sharing information and tips, the speakers answered questions from researchers.
JAR Insights Studio
Originally aired on June 17th, thisÌýbrings together researchers from across the globe to present pioneering work on some of the most pressing issues facing the advertising industry today.
Scott Koslow, Professor of Marketing at Macquarie University, presented on behalf of his co-authors. He explained how different pitch environments and compensation models influence the quality of advertising output.
Weila Cui, Assistant Professor of Marketing at the University of Nottingham Ningbo China, presented on behalf of her co-authorsÌý. She outlined a four-stage co-creative process model that shows how human teams and machine partners collaborate to transform creative development.
Gina Slejko, Associate Professor of Marketing at Colorado State University, shared findings from a on behalf of her co-authors. She highlighted which design elements and messaging strategies drive performance across the marketing funnel.