Customer Value
Introduction
Art Weinstein invites guest bloggers; Deadline 10 Aug 2025
POSTING TYPE: Dialog
Posted by: Art Weinstein
Call for Blog Posts on Customer Value Topics – Emphasis on Consumer Marketing Topics
I am looking to add interesting and insightful content to my CUSTOMER VALUE blog to support an upcoming Fall course in Consumer Behavior (undergraduate). Topics include the digital economy, customer obsession, business models, value propositions, segmentation, service excellence, quality management, pricing, image, CRM, metrics, loyalty, retention, and any CB issue.
To learn more about the blog, check out this recently published article in the Journal of Marketing Analytics.
Marketing students and practitioners worldwide will benefit from your perspective on an important customer-centric topic. If you are interested in writing an expert guest blog, please send me your write-up (about 1,000 words) by August 10th. I will be sure to make your work look great.
Thank you, Art
Art Weinstein, Ph.D., Professor of Marketing, Nova Southeastern University, Fort Lauderdale, Florida (USA)