John D. C. Little Award
Introduction
The 2024 ISMS John D. C. Little Best Paper Award goes to Kathleen Li
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards
Posted by: Douglas Bowman
ISMS (INFORMS Society for Marketing Science)
2024 John D.C. Little (Best Paper) Award
The John D.C. Little Award is given annually to the best marketing paper published in an INFORMS journal.
John Little (PhD 1955, Case Western), a long-time faculty member at MIT, was a founder of marketing science who recognized the power of combining optimization and computation.
The winner was announced on June 13 at the 2025 ISMS Marketing Science Conference in Washington, DC.
Li, Kathleen T. (2024), Frontiers: A Simple Forward Difference-in-Differences Method, Marketing Science, 43(2), 267-279.
Other finalists for the 2024 award in alphabetical order.
Donnelly, Robert, Ayush Kanodia, and Ilya Morozov (2024), Welfare Effects of Personalized Rankings, Marketing Science, 43(1), 92-113.
Yang, Jeremy, Dean Eckles, Paramveer Dhillon, and Sinan Aral (2024), Targeting for Long-Term Outcomes, Management Science, 70(6), 3841-3855.
Additional information can be found on the ISMS website: