Citation Awards in Honor of Shri Sethuraman
Introduction
Andrew Hayes, Daniel Kahneman, Amos Tversky plus Dhruv Grewal, Jonah Berger and others
POSTING TYPE: Awards
Posted by: Raj Sethuraman
The annual citation award was instituted in 2024 by Professor Raj Sethuraman, Harold Simmons Chair in Marketing at the SMUs Cox School of Business, in memory of his late father Shri. G. Sethuraman on his birth centenary year. The awards goal is to identify and honor the most cited authors and articles each year among articles published in top marketing journals in the prior year. A 2024 citation database comprising of 8 select (top) marketing journals, 437 published articles, 30232 cited publications, and 15244 cited authors was compiled. The database was analyzed to pick the top-3 most-cited authors and articles for the publication year 2023. A similar analysis was conducted using the 2025 citation database (publication year 2024).
We are pleased to announce the following winners and runners-up for the Sethuraman citation award:
2024 Most-Cited Author (based on published articles in 2023)
Winner: Dhruv Grewal
1st Runner-Up: Jonah Berger
2nd Runner-Up: Andrew Hayes
2024 Most-Cited Publication (based on published articles in 2023)
Winner: Hayes, Andrew F. (2017), Introduction to mediation, moderation. and conditional process analysis: A regression-based approach. The Guilford Press
1st Runner-Up: Berger, Jonah, Ashley Humphreys, Stephan Ludwig, Wendy Moe, Oded Netzer, David Schweidel (2012), Uniting the Tribes: Using Text for Marketing Insight, Journal of Marketing, 84 (1), 1-25.
2nd Runner-Up: Berger, Jonah and Katherine L. Milkman (2012), What makes online content viral? Journal of Marketing Research, 49(2), 192-205.
2025 Most-Cited Author (based on published articles in 2024)
Winner: Dhruv Grewal
1st Runner-Up: Andrew Hayes
2nd Runner-Up: Jonah Berger
2025 Most-Cited Publication (based on published articles in 2024)
Winner: Hayes, A. F. (2018). Introduction to mediation, moderation, and conditional process analysis second edition: A regression-based approach. New York, NY: Ebook The Guilford Press.
1st Runner-Up: Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263292.
2nd Runner-Up: Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 122.
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Spiller, S. A., Fitzsimons, G. J., Lynch, J. G., Jr, & McClelland, G. H. (2013). Spotlights, floodlights, and the magic number zero: Simple effects tests in moderated regression. Journal of Marketing Research, 50(2), 277288.
The winner was honored at the Global Retail Brand Management (GRBM) Conference at SMU-Cox School of Business in Dallas on June 9, 2025. Please contact Professor Raj Sethuraman (rsethura@cox.smu.edu) if you wish to know your annual citation ranking for 2024 & 2025.
Congratulations to the citation award winners!