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INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs

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Marketing Science Applications in Tourism and Hospitality Research.

Editorial

Special issue: marketing science applications in tourism and hospitality research
—Juan Luis Nicolau, Abhinav Sharma & Felipe Ruiz-Moreno [] []

Improving booking rates in online hotel search using a mixture of neural networks
—Peter Stüttgen [] []

Forecasting fine-grained tourism demand with peripheral surroundings: implications for destination networking
—Haiyan Wang, Bing Pan & Tao Hu [] []

Optimizing tourism demand forecasting: an exploration of the combination of push-pull theory, big data analysis and tree-based machine learning models
—Kaijian He, Qian Yang, Don Wu & Yingchao Zou [] []

Forecasting tourism demand with amedical search query: attracting tourists with medical treatments
—Chong Fo Lei, Yuli Chen, Zhaoyu Chen & Chia Wei Chu [] []

Predicting key touchpoints in hotel customer journey – a comparison of machine learning models
—Duarte Rodrigues, Bruno Jardim & Miguel de Castro Neto [] []

Determinants of user behavior in 360º virtual tours: a hybrid analytical approach with PLS-SEM and fsQCA
—M. Rosario González-Rodríguez, M.Carmen Díaz-Fernández, Meltem Caber & Tahir Albayrak [] []

From perception to decision: key factors influencing destination choice explored-insights from ANN and SEM comparative analysis
—Francisco Liébana-Cabanillas, Ghazanfar Ali Abbasi, Elena Higueras-Castillo & Sebastián Molinillo [] []

Promotion of rural tourism through virtual reality: the impact of content richness on consumer’s perceived value and behavioral intention
—Vikas Choudhary, Tanmoy Bag & Srabanti Mukherjee [] []

Do you ‘like’ my tweets? Exploring verbal and visual cues in traveler’s dual-coding process
—Yi Luo, Jie Zheng, Liang Rebecca Tang, Xi Wang & Lei Yang [] [Google Scholar]

The emotional paradox of short promotional videos in urban tourism: cognitive and affective responses in decision-making under stress or joy
—Aroa Costa-Feito, Carmen Rodríguez-Santos, Ana M. González-Fernández & José Paulo Marques dos Santos [] []

Designing an ecotourism supply chain considering outsourcing, advertising and discount options
—Seyyed Mehdi Hosseini, Mohammad Mahdi Paydar & Erfan Babaee Tirkolaee [] []

Projected image of Taquile Island-Peru: an unsupervised learning approach with AI-supported video analytics of promotional content on TikTok
—Humberto Turpo, Karen Guillén & Kandappan Balasubramanian [] []

Choice overload on travel decisions: the paradox of variety
—Camila Vaz Mattos Fraga Vieira, Verônica Feder Mayer, Glauber Eduardo de Oliveira Santos & Osiris Marques [] []