J Strategic Mar
Introduction
Journal of Strategic Marketing, 33(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Designing robust electronic surveys in marketing research |
—James M. Crick & David Crick [] []
The brand-consumer metaverse exchange framework. A dynamic understanding of the metaverse experience through self-concept, experience and engagement
—Karolina Sallaku, Annunziata Tarulli, Candida Bussoli, Ioannis Christodoulou & Do Binh [] []
Export market orientation and new product performance: the moderating roles of process and output controls |
—Ryuta Ishii & Sho Yuki [] []
Strategic participation and local assets: key drivers of franchise performance in an emerging market |
—Cintya Lanchimba, Joseph Kaswengi & Eugênio José Silva-Bitti [] []
Strategic CSR: investigating the ripple effect of corporate social responsibility on perceived marketing performance through corporate image and reputation
—Ransome Bawack, Jean Robert Kala Kamdjoug, Paul Marlène Agnia Nkolo, Emilie Bonhoure & Solène Ouallet [] []
Commercialization of influencer content on social media: the roles of parasocial relationships and sponsorship disclosures |
—Weng Marc Lim, Kian Yeik Koay & Chee Wei Cheah [] []
From smartphones to electric cars: a multidimensional analysis of Xiaomi’s brand extension and consumer perceptions
—Qiufen Wang, Xue Fan, Ziqiang Fu & Jiahao Wang [] []