J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 37(3)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Message Appeals of Social Media Postings: An Experimental Study on Non-Governmental Organization
—Leyla Bezgin EdiÅŸ, Sabiha Kılıç & Serap Aydın [] []
Sympathy and Guilt: Optimizing Advertising Appeals for Charitable Giving to Generation Z
—Ronald Conlin & Steven Bauer [] []
Using Social Media as a Marketing Communication Strategy: Perspectives from Health-Related Non-Profit Organizations
—Shaun Thomas & Rodney Graeme Duffett [] []
Does Social Media Marketing Incorporating Accreditation Information Enhance Online Users’ Positive Behavioral Intentions Toward Nonprofit Organizations?
—Bok Gyo Jeong & Min-Chung Han [] []
Do Top managers’ Psychological Attributes Influence Nonprofit Alliances for Resource Acquisition? An Application of Stimulus-Organization-Behavior-Consequence (S-O-B-C) Theory
—Debadutta Kumar Panda [] []
Effects of University’s Social Media Presence on Students’ Organizational Media Use and Loyalty |
—Nathalie Camille Maring & Markus Gmür [] []