J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 33(3)
POSTING TYPE: TOCs
Comment
Marketing innovation and strategy: enabling the smooth transition from B2B to B2C space
—Neha Rishi, Vinay Sharma & Raj Agnihotri [] []
Where does brand activism authenticity stand in a divisive marketplace? New challenges and future research directions
—Lin Zhao, Alexis Yim & Annie Peng Cui [] []
The effect of supervisor bottom-line mentality and supervisory support on salesperson lone wolf tendencies–implications for turnover intention and performance
—Barron W. Brown, David A. Locander & William B. Locander [] []
Consumer response to product discontinuations
—Michael A. Jones, Stephanie T. Gillison, Colin B. Gabler & Kristy Reynolds [] []
Impact of customized price promotions on deal response: the roles of functional impulsivity, promotion frame, emotional arousal, and self-enhancement
—Dorcia Bolton & Sreedhar Madhavaram [] []
The effects of influencer marketing on purchase intention: exploring the roles of materialism, envy and wishful identification
—Jingyi Duan & Jean Brechman [] []
The effects of customer brand engagement on brand love in sharing economy
—Trang P. Tran, Seung Hyun Lee & Md Nazmus Sakib [] []
Same same, but different: consumers’ decision–making process and psychological disempowerment in the digital society |
—Nadine Gurtner, Sebastian Gurtner, Lilian Laub, Anna Zuber & Tina von Däniken [] []
Introducing the diversity ecosystem: exploring the construct and its relationship to internal marketing and positive organizational outcomes
—Jennifer C. Zoghby, Greg Marshall, Joseph F. Hair & Alvin J. Williams [] []
The influence of regulatory focus and evaluation mode on consumers’ decision making
—Kyung-Min Kim, Beomjoon (Peter) Choi, Sangwon Lee & Benjamin Nobi [] []