J Mar Analytics
Introduction
Journal of Marketing Analytics, 13(2)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Editorial
Trends and future of artificial intelligence (AI), machine learning (ML) algorithms, and data analytics and their applications and implications for digital marketing and digital promotions
—George Spais, George Chryssochoidis []
The interplay of artificial intelligence, machine learning, and data analytics in digital marketing and promotions: a review and research agenda
—Rituparna Basu, Md. Nayeem Aktar, Satish Kumar []
The evolving role of AI and ML in digital promotion: a systematic review and research agenda
—V. G. P. Lakshika, B. T. K. Chathuranga, P. G. S. A. Jayarathne []
A bibliometric analysis of AI bias in marketing: field evolution and future research agenda
—Lara Mendes Bacalhau, Miguel Cachulo Pereira, Joana Neves []
Εstablishing relationships between brands and customers via strategic social media chatbots for telecom goods and services
—Roxani Polimerou, George Spais []
Topic classification of vietnamese product reviews in e-commerce using PhoBERT
—Tuan Duy Nguyen, Duc Minh Nguyen, Huu Manh Nguyen, Thi Quynh Giang Nguyen []
Effects of advertising exposure duration and frequency: a theory and initial test
—Millie Elsen, Rik Pieters, Michel Wedel []
Item level correction: detecting, removing, and reporting common methods variance
—Adam C. Merkle []
Do peer-to-peer interaction and peace of mind matter to the generation Z customer experience? A moderation-mediation analysis of retail experiences
—Jose Ribamar Siqueira, Mauricio Otalora Losada, Nathalie Peña-GarcÃa, Silvana Dakduk, Carlos Eduardo Lourenço []
Value added to marketing research diagnoses by add-ons to -values
—Alain Bultez, Jean-Luc Herrmann []
Can I be a sportsperson and a worker? Analytics on athlete and coach dual careers
—M. Mingione, G. Mattia, K. Podnar, L. Capranica []
Mindful marketing: a study of the effect of impulse buying on mindfulness and the mediating effect of trait antecedents
—Bay O’Leary, Ricky Fergurson, Selima Ben Mrad []
The moderating role of perceived brand globalness on the effects of consumers’ attitude during periods of political controversies: three interconnected studies following marketing analytics’ best practices
—Gonzalo Luna-Cortes, Luis Miguel López-Bonilla, Jesús Manuel López-Bonilla []
What postpones degree completion? Discovering key predictors of undergraduate degree completion through explainable artificial intelligence (XAI)
—Burak Cankaya, Robin Roberts, Stephanie Douglas, Rachel Vigness, Asil Oztekin []
Sustainability and innovation as segmentation criteria in retail
—Antonio MarÃn-GarcÃa, Irene Gil-Saura, MarÃa Eugenia Ruiz-Molina, Mihaela Simona Moise []
The second mover’s market research dilemma
—Markus Christen, David A. Soberman []