Italian J Mar
Introduction
Italian Journal of Marketing, 2025(2)
POSTING TYPE: TOCs
Does the end justify the means? The persuasive power of emotions in charity advertising: a systematic literature review
—Sofia Pansoni, Giacomo Gistri []
Clothes make the man: the effect of wearing types on consumer self-confidence
—Hao Liu []
When sales promotions make consumers experiencing financial restrictions purchase more or less: the role of decisional conflict
—Aulona Ulqinaku, Gülen Sarial-Abi []
Measuring the tourist perception of virtual reality and its impact on attitude and behavioural intention
—Md. Salamun Rashidin []
Using social practice theory to attitudes towards fashion clothing purchasing behaviour among young adult consumers in emerging markets
—Abraham Yeboah, Ofosu Agyekum, Vida Owusu-Prempeh, Ebenezer Kwame Addae []