Frank M. Bass Award
Introduction
The 2024 Frank M. Bass Dissertation Paper Award goes to Jeremy Yang
INTEREST CATEGORY: MARKETING RESEARCH, DOCTORAL STUDENTS
POSTING TYPE: Awards
Posted by: Douglas Bowman
ISMS (INFORMS Society for Marketing Science)
2024 Frank M. Bass Dissertation Paper Award
The Frank M. Bass Dissertation Paper Award is given annually to the best marketing paper derived from a PhD thesis published in an INFORMS journal.
Frank Bass (1926-2006) (PhD 1954, Illinois), whose academic career included positions at Texas-Austin, Ohio State, Purdue, and Texas-Dallas, was a mentor / advisor to many PhD students who went on to become prominent marketing scholars, and as a founder of marketing science helped diffuse economics and statistics into marketing.
The winner was announced on June 13 at the 2025 ISMS Marketing Science Conference in Washington, DC.
Yang, Jeremy, Dean Eckles, Paramveer Dhillon, and Sinan Aral (2024), Targeting for Long-Term Outcomes, Management Science, 70(6), 3841-3855.
Based on Jeremys dissertation (2021) completed at the MIT.
Other finalists for the 2024 award in alphabetical order.
Fong, Jessica (2024), Effects of Market Size and Competition in Two-Sided Markets: Evidence from Online Dating, Marketing Science, 43(5), 971-985.
Based on her dissertation (2019) completed at Stanford University.
Morozov, Ilya (2023), Measuring Benefits from New Products in Markets with Information Frictions, Management Science, 69(11), 6988-7008.
Based on his dissertation (2020) completed at Stanford University.
Additional information can be found on the ISMS website: