Don Morrison Award
Introduction
Raluca Ursu has won the 2025 ISMS: Donald G. Morrison Long-Term Impact Award
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards
Posted by: Douglas Bowman
ISMS (INFORMS Society for Marketing Science)
2025 Donald G. Morrison Long-Term Impact Award
The Don Morrison Long Term Impact Award is given annually to a marketing paper published in an INFORMS journal that is viewed to have made a significant long run impact on the field of marketing.
Don Morrison (PhD 1965, Stanford), a long-time faculty member at Columbia University and UCLA, is a scholar / advisor / mentor / leader whose research in marketing and applied statistics and numerous editorial positions elevated the visibility and prominence of quantitative marketing.
The winner was announced on June 13 at the 2025 ISMS Marketing Science Conference in Washington, DC.
Ursu, Raluca M. (2018), The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions, Marketing Science, 37(4), 530-552.
Other finalists for the 2025 award in alphabetical order.
Bronnenberg, Bart J., Jun B. Kim, and Carl F. Mela (2016), Zooming In on Choice: How Do Consumers Search for Cameras Online?, Marketing Science, 35(5), 693-712.
Lambrecht, Anja and Catherine Tucker (2019), Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads, Management Science, 65(7), 2699-2981.
Additional information can be found on the ISMS website: