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Res Apps Mar

Introduction

Recherche et Applications en Marketing, 40(2)

POSTING TYPE: TOCs


‘I gave in and I’m not proud … ‘: When responsible consumers transgress their personal norms
Fabien Rogeon, Stéphanie Montmasson-Peyre and Sophie Martins-Felix [Google Scholar]

Collaborative consumption: Forms of sociability grounded in intra-individual compromises between “worldsâ€
Emmanuelle Chloé Joséphine Boch, Marie-Laure Gavard-Perret, Jessica Gerard and Soffien Bataoui []

Toward a better understanding of the embodied experience of disability: A qualitative investigation of consumers with olfactory impairments
Anthony Beudaert []

Strong social ties and team familiarity: Toward a new understanding of purchase behavior among MOBA players
Helene Yildiz, Alan Reiter and Komivi Afawubo []

Methodological Article

Quantifying relationships between ordinal categorical variables: Application to metrics tracked by satisfaction barometers
Alain Bultez, Gilles Laurent and Laurent Lemay []