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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Extra Coupons and Unexpected Loss: The Effect of Unstackable Coupons on Consumer Purchases and Satisfaction
—Chenyan Gu, Shuyue Jia, Litong Li, Jiahan Chen, Jiaomin Lin, Lei Zhou []

A Systematic Review of Meta‐Analysis in Marketing Research: Theme Analyses, Variable Selections, and Future Directions
—Heng Zhang, Wumei Liu, Manxin Wang, Lu Wang []

When to Showcase Automated Production Processes? Disclosing Production Processes Increases Evaluation of Low‐End but Decreases Evaluation of High‐End Products
—Diyi Liu, Suntong Qi, Xianchi Dai, Huibin Du []

The Impact of Regulatory Focus on the Inaction Inertia Effect
—Hsin-Hsien Liu, Hsuan-Yi Chou []

Storytelling Ads, Narrative Transportation, Retrospective Reflexivity, and Attitude Towards Brands: Role of Independent Versus Interdependence Self‐Construal
—Madhurima Deb, Aruni Ghosh, Yupal Shukla []

Sustaining the Shift: Mechanisms of Practice Continuation in Meat Analogue Consumption
—July Nguyen, Sean Sands, Carla Ferraro, Sandra Luxton []

Does One Size Fit All? The Role of Extraversion in Generating Electronic Word‐of‐Mouth Through Social Media Brand Page Engagement
—Ovidiu-Ioan Moisescu, Oana-Adriana Gică, Flavia-Andreea Herle, Ioana Dan, Marko Sarstedt []

How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer’s Perceived Authenticity and Product Valuation
—Hui Li, Ruiqing Li, Zhilin Yang, Liyin Jin [Google Scholar]

The Effect of Messages Emphasizing Fantasies and Expectations on Brand Evaluations and Behavioral Intentions
—Nevena T. Koukova []

Seek for Harmony or Dominance? Gender Differences in Consumer Preference for Color Contrast
—Yanzheng Liu, Ying Ding, Chen Yang []

Embracing Hedonism While Being Young: The Effects of Compulsive Buying, Compulsive Hoarding, and Spendthriftness
—Piotr Tarka, Richard J. Harnish, Jasurbek Babaev []

Deceptive Minds in Digital Spaces: The Influence of the Dark Triad on Posting Fake Online Reviews
—Matteo Borghi, Phatcharasiri Ratcharak []

Natural Language Processing Algorithms to Improve Digital Marketing Data Quality and Its Ethical Implications
—Sergi Pons, Ruben Huertas-Garcia, Jorge Lengler, Daniel Luiz de Mattos Nascimento []