Mar Letters
Introduction
Marketing Letters, 36(2)
POSTING TYPE: TOCs
Celebrating excellence: insights from the 2024 Paul D. Converse Symposium
—Maria A. Rodas, Ravi Mehta []
Creating a beautiful life
—Jennifer Aaker []
Advancing the science of marketing
—Greg M. Allenby []
Navigating choices: a framework of consumer search
—Alexander K. Moore, Reid Hastie []
The evolving field of consumer research through the lens of its top journals
—Evan Weingarten, On Amir, Andrea C. Morales []
A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality
—Wooyong Jo, Hyejeong Kim, Jeonghye Choi []
Are there universal themes in story advertisements? a cross-country study on identification, usage, and attitudes towards story ad themes
—Aruni Ghosh, Madhurima Deb, Amy Errmann []
Myopic marketing management and stock performance in the short term: the moderating role of asset turnover
—Evelini Lauri Morri Garcia, Valter Afonso Vieira, Pravin Nath []
REPLICATION CORNER
Replication Corner
—Editors: Eric Bradlow []
Simultaneous versus sequential option presentation: A conceptual replication
—Severin Friedrich Bischof, Johannes Bauer, Liane Nagengast []
Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation
—Bart Claus, Mario Pandelaere []