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J Soc Mar

Introduction

Journal of Social Marketing, 15(2/3)

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs


Designing solutions to challenging the status quo – a multi-stakeholder approach
Carina Roemer, Sharyn Rundle-Thiele, Patricia David, Ann-Marie Kennedy, Christine Domegan, Patricia McHugh []

When lack of food waste concern curbs youths’ intention to reduce it: the role of nudging as a solution
Elena Fraj-Andrés, Carolina Herrando, Laura Lucia-Palacios, Raúl Pérez-López []

The impact of immersive 360° video on environmental awareness and attitude toward climate change: the moderating role of cybersickness
Imed Nouri, Hajer Zorgati, Rym Bouzaabia []

Understanding the role of minimalism in affecting individuals’ intentions to donate second-hand clothing
Zu Qian Ong, Kian Yeik Koay []

Empowering healthy food choice: efficacy of health promotion versus disease prevention social marketing interventions in an online study
Veena Chattaraman, Yee Ming Lee, Ebony Marchelle Robinson, Adam J. Book, Fnu Al-Amin []

Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach
Isaac Sewornu Coffie, Ernest Yaw Tweneboah-Koduah, Matilda Adams, Victoria Ekua Mann []

Evaluating social marketing efficacy: the case of the Chinese anti-food waste law to reduce food ordering
Michael Polonsky, Leila Khoshghadam, Chris Dubelaar, King King Li []

Cultural capital and self-determined behaviour: conceptual and empirical evidence of smoking cessation in Egypt
Shorouk Hamzawi, Qing Shan Ding, Hanqun Song []

Unpacking the role of maximizing decision-making style in employee’s waste sorting intentions: the perspective of comprehensive action determinant model
Xueyan Dong, Zhenya Tang, Dalong Ma, Brandon Soltwisch []

Sequencing of humor and risk information in social media public service announcements on vaccines: the moderating role of vaccination calculation
Ja Kyung Seo, Hye Jin Yoon, Hanyoung Kim, Jeong-Yeob Han []

Encouraging pro-environmental consumption: how do descriptive social norms backfire?
Long Thanh Do, Van Thi Hong Do []