ÂÜÀòÉç¹ÙÍø

INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs

---

A co-creation involving peripheral cues: When and how engagement size generates persuasiveness
—Peng Li, Yang Sun []

Brand-transformed or celebrity-transformed? The effect of different role-transformed virtual influencers on purchase intention
—Xueying Wang, Yuexian Zhang []

Exploring the adverse effects of the metaverse on users’ psychological well-being and Self-Esteem: A mixed-methods study
—Yue Jia, Gustave Florentin Nkoulou Mvondo []

Time well spent! The role of information presentation and viewing time in sustainable textile online purchase behavior: Insights from an online store experiment
—Stella Franca Rösch, Cristopher Siegfried Kopplin []

First come, first served: The importance of purchase priority in new product purchase competition
—Min Zhang, Jihye Park []

The effectiveness of immersive media in promoting consumer Products: Augmented vs. virtual reality
—Jin-Feng Wu, Zhen Zhang, Yinglu Wu, Xin-Jie Tang []

The drivers and boundaries of consumer switching from full-length to derivative condensed content
—Tin Trung Nguyen, Ekant Veer, Paul W. Ballantine []

Enhancing consumer trust in displayed information through digital price tags in retail marketing
—Mark Yi-Cheon Yim, Sukki Yoon []

Decoding internal customer satisfaction in services firms through the lens of ability, motivation and opportunity framework using text mining approaches
—Abhinav Shankar Rathor, Manish Kumar, Sreevatsa Bellary []

Interplay of Imagery: Unveiling the impact of Co-branding anthropomorphized couple imagery on consumer engagement
—Jinlin Meng, Jing Zhang []

Flash sale or continuing Sale? Examining the timing flow of E-tailers’ promotion effects
—Yiming Zhuang, Xun Xu []

Sincerity or incompetence? The double-edged sword effect of sadness expression in chatbots service failure
—Weida Zhang, Bo Yang, Meifang Yang, Le Xie, Yu Zheng []

The interplay of nostalgic ad content types, narrative person, social belonging, and brand identification in shaping masstige brand passion
—Naeem Gul Gilal, Jian Zhang, Faheem Gul Gilal, Waseem Gul Gilal, Rukhsana Gul Gilal []

Virtual influencers in brand image recovery: A comparative study of younger and older brands after celebrity endorsement crises
—Yuexin Yao, Qihua Liu, Mengqian Guo []

Strategic configuration of platform functionalities in service-selling Platforms: The role of price position and reputation
—Lingfeng Dong, Jiaying Wang, Sin You Tok, Yu Tu, Ou Li []

Can higher delivery costs promote greener practices? Consumer behaviour insights from Barcelona
—Maria Savall-Mañó, Hannah Hook, Mohamed ÂÜÀòÉç¹ÙÍøelela []

Shaping hedonic-utilitarian attitudes and consumer Intentions: The determinant role of the indulgence vs. restraint culture dimension
—Ali Heydari, Michel Laroche, Michele Paulin, Marie-Odile Richard []

The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye
—Meltem Yuksektepe, Selcuk Burak Hasiloglu []

Strategic choices in live-streaming e-commerce: Balancing live-streaming selling mode and return-freight insurance strategy
—Zhongwei Chen, Chenlu Ji, Lin Zhang, Jianghua Zhang []

Promoting textile product repair services in the European setting: do emotions shape consumers’ evaluations?
—Debora Bettiga, Marco Mandolfo, Giuliano Noci []