J Pub Policy Mar
Introduction
Journal of Public Policy & Marketing, 44(3)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Special Issue: Generative AI: Promises and Perils
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Editorial
Generative AI: Delivering on the Promises and Understanding the Perils
—Dhruv Grewal, Shintaro Okazaki, Abhijit Guha and Yuping Liu-Thompkins []
Generative AI in Marketing: Promises, Perils, and Public Policy Implications
—V. Kumar, Philip Kotler, Shaphali Gupta and Bharath Rajan []
Generative AI in Marketing and Principles for Ethical Design and Deployment
—Erik Hermann and Stefano Puntoni []
The Human Superiority Effect in Advice Taking: A Multimethod Exploration and Implications for Policy Makers and Governmental Organizations
—Manhui Jin, Zhiyong Yang, Traci L. Freling and Narayanan Janakiraman []
From Bytes to Biases: Investigating the Cultural Self-Perception of Large Language Models
—Wolfgang Messner, Tatum Greene and Josephine Matalone []
Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content
—Yingting Wen and Sandra Laporte []
Generative AI Solutions to Empower Financial Firms
—Shashank Shaurya Dubey, Vivek Astvansh and Praveen K. Kopalle []
AI-Based Financial Advice: An Ethical Discourse on AI-Based Financial Advice and Ethical Reflection Framework
—Lisa Brüggen, Robert Gianni, Floris de Haan, Jens Hogreve, Darian Meacham, Thomas Post and Minou van der Werf []
Empowering Consumers with Disabilities Through Generative AI Cocreation of Servicescape Information
—Meike Eilert and Stefanie Robinson []
When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education
—Unnati Narang, Vishal Sachdev and Ruichun Liu []