J Mar
Introduction
Journal of Marketing, 89(4)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Conceptual Research: Multidisciplinary Insights for Marketing
—Irina V. Kozlenkova, Caleb Warren, Suresh Kotha, Reihane Boghrati and Robert W. Palmatier []
Fixing Onlies Versus Advancing Multiples: Number of Children and Parents’ Preferences for Educational Products
—Phyllis Xue Wang, Ce Liang and Qiyuan Wang []
Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter
—Mikhail Lysyakov, P.K. Kannan, Siva Viswanathan and Kunpeng Zhang []
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation
—Lili Wang and Maferima Touré-Tillery []
The Impact of App Crashes on Consumer Engagement
—Savannah Wei Shi, Seoungwoo Lee, Kirthi Kalyanam and Michel Wedel []
Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising
—J. Jason Bell, Felipe Thomaz and Andrew T. Stephen []
Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy
—Lauren I. Labrecque, Stefanie Sohn, Barbara Seegebarth and Christy Ashley []
Racial Inequity in Donation-Based Crowdfunding Platforms: The Role of Facial Emotional Expressiveness
—Elham Yazdani, Anindita Chakravarty and Jeffrey Inman []