J Global Scholars Mar Sci

Introduction

Journal of Global Scholars of Marketing Science, 35(3)

POSTING TYPE: TOCs


Decisions…decisions: Should cities bring in major sporting events and build new infrastructure?
Tanner Martin, James Robert Blair & Peter Titlebaum [] []

Testing the assumptions of concert sponsorship: Does the performer impact purchase intentions?
Sandipan Sen, Sudipto Sarkar, Amy Watson & Jie G. Fowler [] []

No need for a mulligan, this is a gimme: How to increase perceptions of charitability and altruism for a golf technology brand
Amelia Brooks, Cameron Warren, James Robert Blair & Peter Titlebaum [] []

The effect of message framing and team identification on sport consumption: A regulatory focus perspective
Skyler King & Ismail Karabas [] []

Unveiling the power of brand equity in sports business: A comprehensive review and pathways for future research
Jennifer Y. Mak, Dekota Metzler, Gavin Ruth & Nathan Crouch [] []

An investigation of the visual advantage effect on objective decision quality in choice tasks
Sereikhuoch Eng [] []

Culture or individual difference? The interplay of form design, technological innovation, and culture in the adoption of radically new products
Sangwon Lee [] []

Left or right? The effect of spatial location of price discount framing on consumers’ responses
Hui Zeng, Hao Xu, Zhenpeng Yu & Liaogang Hao [] []

Exploring the moderating roles of environmental consciousness, desire to fly, and desire for luxury in “Fly to Nowhere” initiative |
Kong Cheen Lau, Sean Lee & Ian Phau [] []

Effects of mindfulness on perceived climate-friendly food consumption value and AI recommendation
Juran Kim, Huimin Xu, Seungmook Kang & Juhyun Kim [] []