J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 35(3)
POSTING TYPE: TOCs
Decisions…decisions: Should cities bring in major sporting events and build new infrastructure?
—Tanner Martin, James Robert Blair & Peter Titlebaum [] []
Testing the assumptions of concert sponsorship: Does the performer impact purchase intentions?
—Sandipan Sen, Sudipto Sarkar, Amy Watson & Jie G. Fowler [] []
No need for a mulligan, this is a gimme: How to increase perceptions of charitability and altruism for a golf technology brand
—Amelia Brooks, Cameron Warren, James Robert Blair & Peter Titlebaum [] []
The effect of message framing and team identification on sport consumption: A regulatory focus perspective
—Skyler King & Ismail Karabas [] []
Unveiling the power of brand equity in sports business: A comprehensive review and pathways for future research
—Jennifer Y. Mak, Dekota Metzler, Gavin Ruth & Nathan Crouch [] []
An investigation of the visual advantage effect on objective decision quality in choice tasks
—Sereikhuoch Eng [] []
Culture or individual difference? The interplay of form design, technological innovation, and culture in the adoption of radically new products
—Sangwon Lee [] []
Left or right? The effect of spatial location of price discount framing on consumers’ responses
—Hui Zeng, Hao Xu, Zhenpeng Yu & Liaogang Hao [] []
Exploring the moderating roles of environmental consciousness, desire to fly, and desire for luxury in “Fly to Nowhere” initiative |
—Kong Cheen Lau, Sean Lee & Ian Phau [] []
Effects of mindfulness on perceived climate-friendly food consumption value and AI recommendation
—Juran Kim, Huimin Xu, Seungmook Kang & Juhyun Kim [] []