J Global Fash Mar
Introduction
Journal of Global Fashion Marketing, 16(3)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Digital Fashion Marketing in the Age of Transformation.
Visual rhetoric within customer reviews and its effects in online apparel rental services: The role of regulatory focus and consumer motivations
—Youngdeok (Young) Lee & Heejin Lim [] []
Analysing the effectiveness of chatbots as recommendation systems in fashion online retail: A Brazil and United Kingdom cross-cultural comparison
—A. R. D. B. Landim, J. A. Beltrão Moura, E. de Barros Costa, T. Vieira, V. Wanick Vieira, E. Bazaki & G. P. Medeiros [] []
Click to chic: Decoding the impact of fashion product page design on online purchase intention
—Patricia SanMiguel, Cristina Sánchez-Blanco, Clara González-Tosat & Anais Sánchez-Hualde [] []
Regular Articles
Mainstream consumer attraction to ethnic-inspired apparel: Exploring the role of ethnic-embeddedness and regulatory focus
—Jonghan Hyun [] []
Cosmetics and conscience. The impact of human values on CSR perception and ethical purchases: A multi-method approach
—Karpal Singh Dara Singh, Ghazanfar Ali Abbasi, Shaian Kiumarsi, Islam Elgammal & Heetae Cho [] []
Driving customer brand engagement through augmented reality-induced influencer content among Gen Z: The moderating role of credibility
—Mudita Sinha & Mallika Srivastava [] []
Virtual influencer in Fantasyland or everyday life? A serial mediation model of influencer type, source credibility, fanship, and brand attachment
—Woojin Choi, Songmee Kim, Yuri Lee & Erin Cho [] []