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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Special issue: Deciphering Consumer Decision-Making and Behaviour through Anthropomorphised AI

Guest editors: Vincent Charles, Nripendra P. Rana, Varsha Jain

Marketing with anthropomorphised AI: insights from consumers
—Vincent Charles, Nripendra P. Rana, Varsha Jain []

Do I look real? Impact of digital human avatar influencer realism on consumer engagement and attachment
—Tejas R. Shah, Sonal Purohit, Manish Das, Thavaprakash Arulsivakumar []

Virtual personalities, real bonds: anthropomorphised virtual influencers’ impact on trust and engagement
—Pooja Goel, Aashish Garg []

Examining the impact of anthropomorphism and AI-chatbots service quality on online customer flow experience – exploring the moderating role of telepresence
—Ali Abdallah Alalwan, Raed Algharabat, Amjad Abu El Samen, Hanaa Albanna, Manaf Al-Okaily []

Anthropomorphic generative AI chatbots for enhancing customer engagement, experience and recommendation
—Aman Kumar, Amit Shankar, Abhishek Behl, Debarun Chakraborty, Raghava R. Gundala []

Skip the AI-BOTs: let’s have real conversations in human-centric services
—Omkar Dastane, Mun-Yee Ooi, Eugene Cheng-Xi Aw, Wen-Hwa Shyu, Garry Wei-Han Tan []

Promoting mindful consumption through a chatbot with an experiential mind
—Ja Kyung Seo, Hye Jin Yoon []

Anthropomorphism and transparency interplay on consumer behaviour in generative AI-driven marketing communication
—Yitong Wang, Kudzai Sauka, Frederik Bungaran Ishak Situmeang []

Shadows across cultures: exploring the dark side of anthropomorphized agents
—Rehan Husain, Shalini Nath Tripathi []