J Adv
Introduction
Journal of Advertising, 54(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Depicting Humans, Animals, and Objects in Motion: The Effect of Implied Motion on Engagement and Persuasion in Advertising |
—Fabienne Bünzli, Wibke Weber, Fitim Abdullahu & Helmut Grabner [] []
Advertising in Freemium Services: Lack of Control and Intrusion as the Price Consumers Pay |
—Aimee Riedel, Rory Mulcahy, Amanda Beatson & Clinton Weeks [] []
When Social Media Gets Political: How Message–Platform Match Affects Consumer Responses to Brand Activism Advertising
—Xuan Zhou, Chen Lou & Xun (Irene) Huang [] []
The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness
—Scott Connors & Katie Spangenberg [] []
Countering Search Ad Avoidance: How Political Orientation Affects Trust in Search Advertising
—Alexander Davidson [] []
What Happens When Parents Find Violence Acceptable? A Case of Violent-Humorous Commercials Targeted at Children
—Akshaya Vijayalakshmi & Russell N. Laczniak [] []
Literature Review Corner
Gender and Advertising: A 50-Year Bibliometric Analysis
—Gülten Adalı, Fatma Yardibi, Şükrü Aydın, AyÅŸad Güdekli, Emel Aksoy & Sibel HoÅŸtut [] []
Research Note
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures |
—Malgorzata (Mags) Karpinska-Krakowiak & Martin Eisend [] []