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POSTING TYPE: Awards

Posted by: Cecilia Nalagon

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Announcement:

Winners of 2025 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact

The European Marketing Academy (EMAC) and the International Journal of Research in Marketing (IJRM) are pleased to announce the winner of the 2025 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact:

(IJRM, Vol 27(1) 2010, Pages 4-15) by

Jacob Goldenberg (Reichman University, Israel), Barak Libai (Reichman University, Israel), and Eitan Muller (New York University, USA//Reichman University, Israel)

Ìýand

(IJRM, Vol 29(4) 2012, Pages 406-418) by

Nicola Stokburger-Sauer (University of Innsbruck, Austria), S. Ratneshwar (University of Missouri, USA) and Sankar Sen (Baruch College, USA).

Selection Procedure

The Jan-Benedict E.M. Steenkamp Award for Long-Term Impact is given annually to papers published in IJRM in recognition of their exceptional contributions to academic marketing research by demonstrating long-term impact.

This year, the IJRM Editor-in-Chief (Koen Pauwels), IJRM Co-Editors (Sharon Ng and Eric Arnould), and EMAC President (Elif KaraosmanoÄŸlu)Ìýput together a committee to oversee the nomination and selection procedure of the award. The committee was composed of Els Breugelmans (KU Leuven, Belgium) as chairperson, Simon BlanchardÌý(Georgetown University, USA), Delphine DionÌý(ESSEC Business School, France) andÌýSara KimÌý(HKU Business School, Hong Kong).

The selection procedure for this award is as follows:

1. All papers published in IJRM 10 to 15 years prior to the year the award is being presented are eligible. Thus, for the 2025 Jan-Benedict E.M. Steenkamp Award all papers published in the years 2010 through 2015 were eligible. (Papers published within this time frame that have already won this award or are (co)authored by Jan-Benedict Steenkamp and/or by the current IJRM Editor-in-Chief were not)
2. Nominations were invited from EMAC members and IJRM Editorial Board members. This year, the Award Committee received nominations for 72 papers (out of the 240 eligible). These nominated papers comprised the first ballot from which the IJRM Editorial Board voted for up to 5 papers; self-voting was not allowed. The 10 papers that received the most votes in the first round made up the ballot for the second and final round of voting in which the Editorial Board could choose only 1 paper.
3. After receiving the votes, the Award Committee deliberated on the winning paper guided by the following criteria: (1) the votes received from the IJRM Editorial Board, (2) its ISI and Google Scholar citations, and (3) its quality, as assessed by the committee’s in-depth reading. There can be two winners in exceptional cases (not more than once every 3 years on average).

Finalists (in order of publication date)

• T. Jacob Goldenberg, Barak Libai, Eitan Muller. Vol 27 (1) Pages 22-24
• . Bert Weijters, Elke Cabooter, Niels Schillewaert. Vol 27 (3) Pages 236-247
• . Reinhold Decker, Michael Trusov. Vol 27 (3) Pages 293-307
• . Joep W.C. Arts, Ruud T. Frambach, Tammo H.A. Bijmolt. Vol 28 (2) Pages 134-144
• . Jenny van Doorn, Peter C. Verhoef. Vol 28 (3) Pages 167-180
• . William Rand, Roland T. Rust. Vol 28 (3) Pages 181-193
• . Hiroshi Onishi, Puneet Manchanda. Vol 29 (3) Pages 221-234
• Drivers of consumer–brand identification. Nicola Stokburger-Sauer, S. Ratneshwar, Sankar Sen. Vol 29 (4) Pages 406-418
• . Frank Germann, Gary L. Lilien, Arvind Rangaswamy. Vol 30 (2) Pages 114-128.
• The impact of pre- and post-launch publicity and advertising on new product sales. Alexa B. Burmester, Jan U. Becker, Harald J. van Heerde, Michel Clement. Vol 32 (4) Pages 408-417

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Statement from the 2025 Award Committee

After deliberation, taking into account the voting, the papers, and the measurable statistics of the papers’ impact, the award committee has selected two winners for the 17^th Steenkamp Award (2025). Both papers were very close in first and final round. Both papers address an important and novel research question and had a long-term impact. The methodological and epistemological diversity of the journal is highlighted by selecting two articles from differentÌýresearch streams. Therefore, the committee feels both are deserving recipients of the 2025 Steenkamp Award.

This year’s winners are:

Nicola Stokburger-Sauer, S. Ratneshwar, Sankar Sen (2012), Drivers of consumer–brand identification, 29(4), 406-418. ()

This paper proposes and tests how consumers form identity-based connections with brands. It develops an integrative framework of consumer-brand identification where six drivers, a moderator and two consequences are posited and tested with survey data from a large sample of German household consumers. The study identifies five key drivers of consumer–brand identification (brand–self similarity, brand distinctiveness, brand social benefits, brand warmth, and memorable brand experiences) and shows that these antecedents have stronger causal relationships with consumer–brand identification when consumers have higher involvement with the brand’s product category. The framework furthermore shows that consumer–brand identification is tied to two important pro-company consequences, brand loyalty and brand advocacy. Judging by the content and the citation record of this paper, its impact fully merits receiving the 2025 Steenkamp Award.

and

Jacob Goldenberg, Barak Libai, Eitan Muller (2010) The chilling effects of network externalities, 27(1), 4-15. ()

This paper challenges the assumption that network effects always accelerate adoption due to the bandwagon effect. Against conventional wisdom, the paper posits that network externalities may create an initial slowdown effect on growth because potential customers wait for early adopters, who provide them with more utility, before they adopt. Using an agent-based as well as an aggregate-level model, and separating network effects from word of mouth, the paper shows that network externalities can delay early adoption, suppress initial market growth, and have a substantial chilling effect on the net present value associated with new products.ÌýNot only did the paper have on a novel finding, it also used a then-emerging technique (agent-based models) that became much more widespread after. Clearly impacting the quantitative marketing field with a then-emerging technique that served as inspiration for later work makes it a deserving recipient of the 2025 Steenkamp Award.

We congratulate the authors of both papers for receiving this award.

The 2025 Award Committee

Els Breugelmans (chairperson),ÌýKU Leuven, Belgium
Simon Blanchard, Georgetown University, USA
Delphine Dion, ESSEC Business School, France
Sara Kim, HKU Business School, Hong Kong