Spanish J Mar
Introduction
Spanish Journal of Marketing - ESIC, 29(3)
POSTING TYPE: TOCs
Experimenting on the metaverse to foster innovation
—Cristina Mele, Tiziana Russo Spena, Stefano Paolo Russo []
Cyberaddiction to TikTok during the COVID-19 pandemic
—Souad Maghraoui, Lilia Khrouf []
Virtual reality in the luxury fashion industry: a systematic literature review
—Tong (Tripp) Liu, Caroline Swee Lin Tan, Carolina Quintero Rodriguez []
The mediating role of attitude and environmental awareness in the influence of green advertising and eco-labels on green purchasing behaviors
—Nelson Geovany Carrión-Bósquez, Oscar Ortiz-Regalado, Ivan Veas-González, Franklin Gerardo Naranjo-Armijo, Wilson Fernando Guerra-Regalado []
Unlocking the motivations behind vintage luxury desire
—Ian Phau, Olamide Oluwabusola Akintimehin, Anwar Sadat Shimul, Sean Lee []
The intention to share a sustainability communication about a tourism destination
—Maria Del Mar Garcia de los Salmones, Angel Herrero, Patricia MartÃnez GarcÃa de Leaniz []