J Promo Man
Introduction
Journal of Promotion Management, 31(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Psychological Dispositions and AI Utilization: Unpacking Narcissism, Machiavellianism, and Psychopathy in E-commerce
—Debarun Chakraborty [] []
The Impact of 7Ps Green Marketing Mix on Customer Commitment and Willingness to Pay a Premium Price: Evidence from Vietnam |
—Khoi Minh Nguyen, Linh Thi Khanh Dinh, Tien Trong Ngo, Thuy Thi Thanh Phan, Phuc Dinh Hoang Nguyen, Huong Pham Minh Tran & Ngan Thanh Nguyen [] []
Optimizing Brand Perceptions by Aligning Corporate Communication Strategy with Message Framing Strategy in CSR Messages |
—Frank E. Dardis, Michel M. Haigh, Holly Overton & Erica Bailey [] []
Effects of University-Related Dramas on the Intention to Purchase University Merchandise |
—Takumi Kato & Tetta Arahata [] []
Virtual Try-On Experience: How Augmented Reality Characteristics Shape Consumer Responses
—Humaira Buhkari, Mahwish Sindhu, Arslan Haider Buhkari & Junaid Ul haq [] []
Beyond Gender Stereotypes! The Impact of Femvertising on Brand Attitude and the Moderating Role of Product Gender and Attitude Toward Feminism
—Ulrich Föhl, Frauke Sander, Nadine Walter & Luisa Marie Zimmermann [] []