J Applied Mar Theory
Introduction
Journal of Applied Marketing Theory, 12(1)
POSTING TYPE: TOCs
Comments from the Editors
—Tulay Girard The Pennsylvania State University-Altoona, Brian Whelan Western Carolina University []
From Interactions to Brand Value Co-Creation: How Internal and External Stakeholders Drive Consumer-Generated Branding
—Vaibhav Shwetangbhai Diwanji The University of Kansas, Juliann Cortese Florida State University []
Buyer Perceptions of Single- and Mixed-Gender Dyadic Sales Teams: Should I have a Wingman or a Wingwoman?
—Eric Kushins Berry College, Melissa Clark Berry College []
Unplanned In-Store Purchase Behavior of Organic Grocery Product Users: Effect of Consumer Innovativeness Traits and Traditional and Digital Promotional Stimuli
—Dale A. Cake Savannah State University, Vikas Agrawal Jacksonville University, Wooyang Kim Minnesota State University, Moorhead []
Why Do We Buy What They Recommend? Investigating the Effects of Fashion Influencers’ Source Factors on Consumer Attitudes and Purchase Intentions
—Faren Karimkhan Syracuse University, Sindy Chapa Florida State University []
A Comparative Analysis of Advertising Appeals in Anti- smoking Advertisements (Print and Online display ads) from 1990s to 2020s in the U.K
—Ayomide Adebare Bournemouth University, Jill Nash Bournemouth University []
Determinants and Consequences of Consumer Satisfaction toward Hypermarkets in Thailand: Stimulus-Organism-Response Model
—Kittichai Watchravesringkan University of North Carolina at Greensboro, Chompunuch Punyapiroje Burapha University, Bangsen, Thailand []