Intl J Res Mar
Introduction
International Journal of Research in Marketing, 42(2)
POSTING TYPE: TOCs
To post or not to post: How minority opinion and posting frequency impact online review posting
—Jana Möller-Herm, Sabrina A. Gottschalk, Alexander Mafael []
Strange case of Dr. Bidder and Mr. Entrant: Consumer preference inconsistencies in costly price offers
—Robert Zeithammer, Lucas Stich, Martin Spann, Gerald Häubl []
Online reviews: A literature review and roadmap for future research
—Martina Pocchiari, Davide Proserpio, Yaniv Dover []
A method for measuring consumer confusion due to lookalike labels
—Martin Schoemann, Piet van de Mosselaar, Sonja Perkovic, Jacob L. Orquin []
Physical appearance improvements increase prosocial behavior
—Natalia Kononov, Danit Ein-Gar, Stefano Puntoni []
Ideators’ success in innovation tournaments: Participation, productivity, or pressure?
—Christian Pescher, Gerard J. Tellis, Johann Füller []
Visual complexity, brand gender, and ad effectiveness
—Siyun Chen, Veronika Ponomarenko, Linxiang Lv, David Ahlstrom []
Consumer responses to weakness revelation of human brands: The role of authenticity
—Maggie Wenjing Liu, Junhui Huang, Qichao Zhu, Xiaolong Zheng []
Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat
—Chloe Preece, Finola Kerrigan, Daragh O’Reilly []
Winning seats: Contingency selling in markets with limited capacity and diverse preferences
—Peng Wang, Bikram Ghosh, Yong Liu []
Breakage analysis for profitability management in high-value, low-frequency loyalty programs
—Marcel Goić, Ricardo Montoya, Isamar Troncoso []
If it ain’t broke, should you still fix it? Effects of incorporating user feedback in product development on mobile application ratings
—Zeynep Aydin Gokgoz, M. Berk Ataman, Gerrit H. van Bruggen []