Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 37(6)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Consumer engagement with shopping platforms: focused on crowdsourcing and crowdsending
—Ha Kyung Lee, Woo Bin Kim, Ho Jung Choo []
Can an OTT platform develop brand advocates via customer engagement? An integration of platform and message-based factors
—Sonali Singh, Richa Misra, Puneett Bhatnagr, Ekta Aggarwal []
Investigating factors influencing AI customer service adoption: an integrated model of stimulus–organism–response (SOR) and task-technology fit (TTF) theory
—Ali Vafaei-Zadeh, Davoud Nikbin, Shin Ling Wong, Haniruzila Hanifah []
Research on the spillover effects of promotion preannouncements on other selling products within and across brands
—Chenyan Gu, Shuyue Jia, Xinsiyu Chang []
Self-created or collaborative? The effects of virtual influencers’ identity type and post type on purchase intentions
—Kan Jiang, Dailan Zhou, Xiaoning Bao, Silan Mo [Google Scholar]
Gameful experience and consumers’ intention to continue using running apps: the roles of brand attitude and negative online reviews
—Hemin Song, Kyungyeol Anthony Kim, Yuchen Guo, James J. Zhang []
From initiations to sales: leveraging social media referral initiatives on customer willingness to participate in the cosmetics landscape in Sri Lanka
—Nisha Jayasuriya, Punmadara Shyam Kumari Jayasinghe, Ashani Rajapaksha, Tharushi Dharmasiri, Damith Sumanasinghe, Ayesha Dasanayake []
Empirical study of Neo-Chinese fashion consumer behaviour from the perspectives of cultural identity and emotional self-regulation mechanism
—Hu Meng, Xinran Xu, Tianyue Tian []
Marketing agility during deep uncertainty using a sensemaking perspective: the performance influence of digitization and government intervention in retail healthcare
—Gary Eckstein, Anup Shrestha, Fiona Russo []
Fear more or fear no more: examining the emotional and behavioral consequences of FOMO and JOMO
—Poh Ling Tan, Fandy Tjiptono, Ser Zian Tan []
The two-stage pricing of preannouncement for platform introducing self-operated logistics under consideration of the first- or second-mover advantage
—Ping Li, Bin Wu []
How consumer perceptions of virtual streamers affect purchase intention in live streaming commerce: based on cognition-affect-behavior model
—Min Qin, Mengmeng Liu []
Navigating turbulent waters: the impact of technological turbulence on entrepreneurial orientation in Chinese e-commerce enterprises
—Jianchun Yang, Mengya Qi, Yuqi Du, Zhi Chen, Liying Zhou []