Quant Mar Econ
Introduction
Quantitative Marketing and Economics, 23(2)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Push and pull: Modeling mobile app promotions and consumer responses
—Zhuping Liu, Jason A. Duan, Vijay Mahajan []
CPG consumption in times of recession: novel evidence from matched administrative data
—Calogero Brancatelli, Roman Inderst []
Depression and grocery shopping behavior
—Katherine Meckel, Bradley T. Shapiro []
CRM Targeting with reference-dependent sensitivities: Evidence from the casino industry
—Wayne Taylor, Jonathan Zhang []