Mar Sci
Introduction
Marketing Science, 44(3)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
The Legacy of John Little for Marketing Science
—Fred Feinberg, John R. Hauser, John Roberts, and Juanjuan Zhang []
Frontiers: The Impact of Loosening Concealed Carry Laws on Firearm Demand
—Jessica Jumee Kim and Yu-Chang Chen []
Frontiers: How Much Influencer Marketing Is Undisclosed? Evidence from Twitter
—Daniel Ershov, Yanting He, and Stephan Seiler []
Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System
—Shuang Zheng, Siliang (Jack) Tong, Hyeokkoo Eric Kwon, Gordon Burtch, and Xianneng Li []
Amplifying Consumers’ Voice: The Federal Trade Commission’s Report Fraud Website Redesign
—Michel Grosz and Devesh Raval []
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors
—Simon J. Blanchard and Mike Palazzolo []
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments
—Akshina Banerjee and Oleg Urminsky []
Choice Frictions in Large Assortments
—Olivia R. Natan []
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents
—Yan Xu, Mantian Hu, Junhong Chu, and Andrew T. Ching []
Understanding Users’ Content Contribution Behavior When Knowledge Can Be Priced
—Ziwei Cong, Ying Zhao, and Zilei Zhang []
Navigating the Creator Economy: An Analysis of Content Promotion and View Allocation Policies on Digital Content Platforms
—Qitian Ren []
Consumer Search and Product Returns
—Kinshuk Jerath and Qitian Ren []
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers
—Behnam Mohammadi, Nikhil Malik, Tim Derdenger, and Kannan Srinivasan []
Commentary on “Pricing Prototypical Productsâ€
—Shichang Li, Jingchuan Pu, and Quan Zheng []
Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?
—Wilfred Amaldoss and Chuan He []