J Revenue Pricing Man
Introduction
Journal of Revenue and Pricing Management, 24(3)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Editorial
The evolution of pricing
—Ian Yeoman []
All is (not) fair in personalized pricing: antecedents and outcomes of consumer fairness perceptions
—Kimia Heidary, Helen Pluut []
Quantifying perceived value: a methodological proposal for strategic and practical price setting
—Martin Alberto Rodriguez Brindis []
Unlocking value-based pricing: the moderating roles of pricing capabilities and contingency factors in B2B markets: an empirical approach
—Oliver Roll, Jan Luca Geerties []
Examining price variation sensitivity with surveys and the relevance of Weber’s law
—Ronald B. Larson, Anna Tauscher []
Decrease the price now, increase it later: a novel approach to demand learning and dynamic pricing of new experiential products through the lens of construal level theory
—Ariit Sengupta, Amit Kohar, Himanshu Rathore, Suresh K. Jakhar []
Ethicality of online dynamic pricing: an empirical investigation of consumer perception of ethical risks
—Corina Paraschiv, Nawel Ayadi []
Price optimization in supply chain agreements: a comparative analysis of buyback and put option contracts for inventory risk management
—Mehran Farzadmehr, Ata Allah Taleizadeh, Park Thaichon []