J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 53(3)
POSTING TYPE: TOCs
Editorial
Generative artificial intelligence: Marketing’s death knell or ringing in a new era?
—Gaia Rubera, Weifeng Li, John Hulland []
Commentary
Empowering GenAI stakeholders
—Erik Hermann, Stefano Puntoni []
Generative AI in innovation and marketing processes: A roadmap of research opportunities
—Paola Cillo, Gaia Rubera []
How generative AI Is shaping the future of marketing
—Dhruv Grewal, Cinthia B. Satornino, Thomas Davenport, Abhijit Guha []
A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence
—Kiwoong Yoo, Michael Haenlein, Kelly Hewett []
There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research
—Ronny Behrens, Ann-Kristin Kupfer, Thorsten Hennig-Thurau []
Recycle right: How to decrease recycling contamination with informational point-of-disposal signage
—Aylin Cakanlar, Megan Hunter, Gergana Y. Nenkov []
The paradox of product scarcity: Catalyzing the speed of innovation diffusion
—Surya Pathak, P. V. Sundar Balakrishnan []
Expressions of customer rumination in online posts and firm responses
—Hai-Anh Tran, Yuliya Strizhakova, Bach Nguyen, Samuel G. B. Johnson []
Creative performance in professional advertising development: The role of ideation templates, consumer insight, and intrinsic motivation
—Alexander Tevi, John Parker, Scott Koslow, Lawrence Ang []
Unpacking when and how customer involvement as co-developer affects supplier new product performance
—Ghasem Zaefarian, Constantine S. Katsikeas, Zhaleh Najafi-Tavani, Matthew J. Robson []
The effect of second screening on repeat viewing: Insights from large-scale mobile diary data
—Sarah Gelper, Mitchell J. Lovett, Renana Peres []
Shifting perspectives: How communicating user innovations’ self-focus enhances adoption
—Helen Si Wang, Chi Kin (Bennett) Yim []
The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice
—Jordan W. Moffett, Patrick Fennell, Colleen M. Harmeling, Daniel Sheehan, Alexander Bleier []