Intl J Retail Dist Man
Introduction
International Journal of Retail & Distribution Management, 53(6)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Customer engagement through metaverse-empowered retail channels: role of personalization
—Reeti Agarwal, Saeed Badghish, Muhammad Zafar Yaqub, Rudresh Pandey []
Braving digital retail frontier through artificial intelligence: rhetoric, reality, institutionalization
—Thisali Liyanage, Ishini Gunasekara, Sasuni Sipnara, Rithmi Givindi, Sanduni Ranathunga []
Omnichannel recommendations or single-channel recommendations? The role of inter-channel self-consistency
—Lixiao Geng, Peng Ning []
The way to authenticity is groundedThe way to authenticity is grounded – role of marketing communication cues in driving authenticity perceptions
—Shipra Mathur, Jogendra Kumar Nayak []
Generational differences towards phygital services: insight from the retail banking industry
—Jitender Kumar, Vinki Rani, Manju Rani, Garima Rani []
Can physical activity impact green retail consumption through moral reflection?
—Abhigyan Sarkar, Juhi Gahlot Sarkar []
What (in)compatibilities between the local food shopping and digitalization of short food supply chains?
—Fabien Rogeon []