June JAR Webinars
Introduction
Nielsen Ad Data and the JAR Insights Studio
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Events
Posted by: Colin Campbell
Mark Your Calendars for TwoÌýJAR Webinars in June!
Using Nielsen Ad Data from the Kilts Center for Academic Research
Ìýfor a deep dive into Nielsen’s Ad Intel data by the Kilts Center for Marketing at the University of Chicago Booth School of Business. This webinar will overview their rich dataset that tracks detailed information on advertising placements across U.S. media channels with weekly coverage dating back to 2010.
Access to Ad Intel is available exclusively to university-based tenure-line faculty, PhD students and postdoctoral researchers. The webinar will also provide information on subscription policies, pricing and data access procedures so you can determine how to integrate this resource into your own research projects.
On the webinar will beÌýKatie Claussen Bell, Executive Director of the Kilts Center; ProfessorsÌýBradley ShapiroÌý²¹²Ô»åÌýArthur MiddlebrooksÌý(both from the University of Chicago) andÌýPete Doe, Chief Research Officer at Nielsen. In addition to sharing information and tips, the speakers will answer your questions in a live Q&A.Ìý
JAR Insights Studio
°Õ³ó±ð²Ô,ÌýÌýjoin us for a JAR Insights StudioÌýas researchersÌýfrom around the worldÌýpresent pioneering workÌý´Ç²ÔÌýthe most pressing issues in the advertising industry today.
Scott Koslow, Professor of Marketing at Macquarie University, will present on behalf of his co-authors a study examining how agency creativity is shaped by client incentive structures. He will explain how different pitch environments and compensation models influence the quality of advertising output.
Weila Cui, Assistant Professor of Marketing at the University of Nottingham Ningbo China, will present on behalf of her co-authors a qualitative exploration of generative AI in agency workflows. She will outline a four-stage co-creative process model that shows how human teams and machine partners collaborate to transform creative development.
Gina Slejko, Associate Professor of Marketing at Colorado State University, will share findings from a large-scale analysis of creative attributes in food, beverage and restaurant advertising on behalf of her co-authors. She will highlight which design elements and messaging strategies drive performance across the marketing funnel.
Plus, participate in a Q&A asÌýpanelistsÌýaddress audience questions andÌýexplore the broader implications of these studies for future advertising strategies.Ìý