Mar Ed Rev
Introduction
Marketing Education Review, 35(2)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
A How-To-Guide For Bringing Artificial Intelligence Into Life In Your Marketing Curriculum: A Blueprint For Student Learning And Success
—Victor A. Barger, Pavan Rao Chennamaneni, Andrew J. Dahl & James W. Peltier [] []
EXPLORE, IDENTIFY, AND ALIGN: UTILIZING GENERATIVE AI AS A CAREER COACH
—Nicole A. Flink, Hulda G. Black & Rebecca Dingus [] []
CREATING AN IMMERSIVE BUSINESS SIMULATION: THE VIRTUAL REALITY (VR) COFFEE SHOP
—Seth Ketron, Kristina Schatz, Darin Sullwold, Aaron Sackett & Kyle Goldschmidt [] []
ENHANCING PRINCIPLES OF MARKETING EDUCATION THROUGH FORMATIVE ASSESSMENT: EXPLORING THE IMPACT OF EXIT TICKETS ON STUDENT ENGAGEMENT AND EFFORT
—Raymond MacDermott, Dekuwmini Mornah & Helen MacDermott [] []
CRAFTING AND EVALUATING GENERATIVE AI PROMPTS: INSIGHTS FROM STUDENTS, EDUCATORS, AND MARKETERS
—Debika Sihi & Abigail (Abby) Ryan [] []
Building A Competitive Edge: Empowering Marketing Graduates With CRM Technology Training
—April F. Kemp, J. Ricky Fergurson, David E. Fleming & Timothy D. Butler [] []