J Con Res
Introduction
Journal of Consumer Research, 52(1)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Gen AI and Consumer Research
GenAI and Consumer Research: Are We the Last Generation of Human Consumer Researchers?
—Bernd Schmitt []
The GenAI Future of Consumer Research
—Ming-Hui Huang, Roland T Rust []
Ideation with Generative AI—in Consumer Research and Beyond
—Julian De Freitas, Gideon Nave, Stefano Puntoni []
Collaborating with Generative AI in Consumer Culture Research
—Amber M Epp, Ashlee Humphreys []
When Is Digital Censorship Permissible? A Conversation Norms Account
—Tami Kim []
Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers
—Demi Oba, Holly S Howe, Gavan J Fitzsimons []
Quality–Quantity Tradeoffs in Consumption
—Rodrigo S Dias, Eesha Sharma, Gavan J Fitzsimons []
‘Woman-Owned Business’ Labels Enhance Perceived Competence
—Nicole Davis, Tami Kim []
People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong?
—Graham Overton, Ioannis Evangelidis, Joachim Vosgerau []
Positive Contrast Scope Insensitivity
—Guy Voichek, Nathan Novemsky []
Diversity Representations in Advertising: Enhancing Variety Perceptions and Brand Outcomes
—Uzma Khan, Saetbyeol Kim, Suwon Choi, Aparna Labroo []
Hitting the Target but Missing the Point: How Donors Use Cost Information
—Joshua Lewis, Deborah A Small []
Moralizing Everyday Consumption: The Case of Self-Care
—Rachel E Hochstein, Ela Veresiu, Colleen M Harmeling []