J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 53(2)
POSTING TYPE: TOCs
Reimagining marketing strategy: Driving the debate on grand challenges
Editorial
‘We could be heroes’: Reflections on reimagining marketing strategies for a better world
—Kirk Plangger, Matteo Montecchi, Ko de Ruyter, Debbie I. Keeling, Maura L. Scott, Darren W. Dahl [Google Scholar]
Activating the sustainable consumer:The role of customer involvement in corporate sustainability
—Manuel Reppmann, Stephan Harms, Laura Marie Edinger-Schons, Johann Nils Foege []
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance
—Amalesh Sharma, Sourav Bikash Borah, Tanjum Haque, Anirban Adhikary []
Purpose orientation: An emerging theory transforming business for a better world
—Christopher P. Blocker, Joseph P. Cannon, Jonathan Z. Zhang []
The impact of corporate social irresponsibility on prosocial consumer behavior
—Sumin Kim, Hongwei He, Anders Gustafsson []
Platform cooperatives in the sharing economy: How market challengers bring change from the margins
—Aleksandrina Atanasova, Giana M. Eckhardt, Mikko Laamanen []
How an ethos of repair shapes material sustainability in services
—D. Matthew Godfrey, Linda L. Price []
Cobotic service teams and power dynamics: Understanding and mitigating unintended consequences of human-robot collaboration in healthcare services
—Ilana Shanks, Maura L. Scott, Martin Mende, Jenny van Doorn, Dhruv Grewal []
(Un)intended spillovers of green government policies: The case of plastic regulations
—Jenny van Doorn, Hans Risselada, Stephanie M. Rizio, Mengfei Ye []
When marketplaces fail: How market challenged consumers navigate the marketplace
—Samantha N. N. Cross, Akon E. Ekpo []
Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions
—Aline Isabelle Lanzrath, Christian Homburg, Robin-Christopher M. Ruhnau []
They’re not my people: When inclusive marketing backfires
—Louise May Hassan, Miriam McGowan, Edward Shiu []
Diversity representation in advertising
—Colin Campbell, Sean Sands, Brent McFerran, Alexis Mavrommatis []
The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value
—Conor M. Henderson, Marc Mazodier, Jamel Khenfer []
One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing
—Yerong Zhang, Iina Ikonen, Jiska Eelen, Francesca Sotgiu []