Ind Mar Man
Introduction
Industrial Marketing Management, 127
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Salespeople’s experience with last-mile internal selling processes: Benefits and challenges
—Thomas E. DeCarlo, Andrea L. Dixon, Jeff Johnson, Son K. Lam [Google Scholar]
B2B customer referencing in a community of practice context: Conceptualizing legitimating mechanisms in the health technology sector
—Josefin Wiik, Nikolina Koporcic, Stefan Markovic, Leena Aarikka-Stenroos []
The relationship between a firm’s pre-recall product and environment CSR efforts and post-recall market share
—Amir Javadinia, Satish Jayachandran, Sina Aghaie [Google Scholar]
A contingency perspective on global service development in manufacturing firms.
—Giulia Capanni, Mario Rapaccini, Beheshte Momeni, Timon Urs Knapp, Jens Poeppelbuss []
Sales representative vs. firm commitment: The moderating role of national distance
—Meng Wang, Flora F. Gu, Danyang Zhao, Dongjin He []
A dynamic integrative view of signaling strategies during the franchisee recruitment process
—Corentin Le Bot, Rozenn Perrigot, Anna Watson, Gérard Cliquet []
Training clients in digital marketing: The key to a feel-good B2B relationship with SMEs
—Karen Sutherland, Rory Mulcahy, Jacqueline Burgess, Meredith Lawley []
Propensity score modeling for business marketing research
—Peter Guenther, Miriam Guenther, Shekhar Misra, Mariia Koval, Ghasem Zaefarian []
Exploring relationship between digital dexterity, supply chain quality management, agility and performance – Empirical evidence from Indian B2B manufacturers
—Saumyaranjan Sahoo, Nazrul Islam, Ashwani Kumar, Sachin Kumar Mangla []
Navigating the AI wave for sales management: The mediating role of marketing agility
—Pramod Iyer, Atanas Nik Nikolov, Stefan Sleep, Brad Eskridge, Dierto Matanda Moke, Jennifer Hutchins []
Artificial intelligence-enabled systems and innovation in B2B firms: The role of strategic agility and decision-making performance
—Yulong David Liu, Justin Zuopeng Zhang, Jianwen Zheng, Muhammad Mustafa Kamal []
Do Brands boost the impact of patents on innovation performance among innovation collaborators? Evidence from the UK
—Vania Sena, Shamsul Karim, Sena Ozdemir []
Current state of the literature and new research directions on the nature of marketing in international B2B service firms: Special issue editorial
—Matevž (Matt) RaÅ¡ković, Nicholas J. Ashill, Valerie Lindsay, Michel Rod []
Editorial: Outstanding Article Awards and Best Reviewer Awards 2024
—Adam Lindgreen, C. Anthony Di Benedetto []
Announcement of Best B2B Marketing Management Ph.D. Prize Competition, 2025
—Adam Lindgreen, C. Anthony Di Benedetto []
Call for papers: Industrial Marketing Management (IMM) African Summit: 10–12 September 2025
—Adam Lindgreen []
Call for papers for the Regional Industrial Marketing Management: Baltic States summit
—Dariusz Siemieniako, Adam Lindgreen, Tony Di Benedetto, Christian Kowalkowski, PaweÅ‚ KorzyÅ„ski []