J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 19(4)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
It’s the moment of truth: a longitudinal study of touchpoint influence on business-to-business relationships
—Jesús Cambra-Fierro, Lia PatrÃcio, Yolanda Polo-Redondo, Andreea Trifu []
Gratitude expression in the sharing economy: a perspective of interactive marketing communication between peer service providers and consumers
—Yu Jia, Shuang Gao, Lihua Gao, Jie Gao, Tao Wang []
Empowerment to commitment: how live-streaming atmosphere and relational bonds drive impulse consumption?
—Pu Lai, Eugene Cheng-Xi Aw, Garry Wei-Han Tan []
Consumer interaction and privacy: the impact of in-feed lead generation ads on self-disclosure intention
—Bo Guo, Xue Sun, Zhi-bin Jiang, Yuanyuan Xu []
Understanding how customer interaction drives e-loyalty during returns handling in online retailing
—Mingfang Li, Askar Choudhury, Na Zhang []
Buyer-seller interaction dynamics: a multidimensional assessment of seller reputation and perceived freedom in curbing opportunism in online platforms
—Jingbo Yuan, Bilal Ahmad, Zhilin Yang, Qing Ye []
Embracing the future of interactive marketing with contactless technology: evidence from tourism businesses
—Edward C.S. Ku []
Functional or social? Effect of bullet screen type on consumers’ continuous watching intention in e-commerce live-streaming
—Jiaxin Ma, Depeng Zhang, Lihong Fu, Wanli Zhou [Google Scholar]
Does disclosing commercial intention benefit brands? Mediating role of perceived manipulative intent and perceived authenticity in influencer hidden advertising
—Pengyi Shen, Xuan Nie, Congcong Tong []
Warm for fun, cool for work: the effect of color temperature on users’ attitudes and behaviors toward hedonic vs. utilitarian mobile apps
—Arina Volkova, Hyejeung Cho []
Influencer-product attractiveness transference in interactive fashion marketing: the moderated moderating effect of speciesism against AI
—Junjun Cheng, Jiaxuan Wang []
How can I trust you if you’re fake? Understanding human-like virtual influencer credibility and the role of textual social cues
—Joon Woo Yoo, Junsung Park, Heejun Park []