J Mar Man
Introduction
Journal of Marketing Management, 41(5/6)
POSTING TYPE: TOCs
Brand activism in the era of permacrisis: systematic literature review and future research agenda |
—Tatiana Anisimova, Zoe Lee & Manoella Antonieta Ramos da Silva [] []
Understanding origin effects for typical regional products: an empirical investigation based on proximity
—François Lenglet & Rémi Mencarelli [] []
Perfect imperfection: Vulnerability in influencer communications on social media
—Valeria Penttinen [] []
Exploring consumer behavioural inertia in live streaming commerce
—Shuman Wang, Yajing Yin, Chunlin Yuan & Zeran Zhang [] []
How do heavy metal fans defend their taste regime? Insights from teenage fans in the French cultural context
—Anis Jounaid & Abdelmajid Amine [] []
Sales concentrations of digital brands |
—Zachary William Anesbury, Lara Stocchi & Tara Naami [] []
Influencer profiling: a comprehensive categorisation of social media influencers and their association with digital engagement
—Ana Cristina Munaro, Renato Hübner Barcelos, Eliane Cristine Francisco Maffezzolli, João Pedro Santos Rodrigues & Emerson Cabrera Paraiso [] []