J Mar Comm
Introduction
Journal of Marketing Communications, 31(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Human branding: from attachment strength to loyalty
—Sandra Maria Correia Loureiro, Eduardo Moraes Sarmento, Francisco Vinagre & Mónica Ferreira [] []
Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing |
—Yakun Zhang, Jithendran Kokkranikal & Brianna Parker [] []
The effect of social media influencer traits on consumer purchasing decisions for keto products: examining the moderating influence of advertising repetition
—Barween Al Kurdi & Muhammad Turki Alshurideh [] []
The Role of confidence in the effects of endorsing images
—Can Trinh [] []
Purchase intention of luxury fashion brands in post-pandemic era: A double moderation analysis using information acceptance model
—Anurag Singh, Ashok Kumar Patel & Satyanarayana Parayitam [] []
Digital content marketing and consumer brand engagement on social media- do influencers’ brand content moderate the relationship?
—Raphael Odoom [] []