J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 32(2)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Delving into the Architecture of International B2B Relationship Marketing During the COVID-19 Pandemic: From Business Convergence to Partnership Effectiveness
—Elena-Mădălina Vătămănescu, Dan-Cristian Dabija, Victor-Emanuel Ciuciuc & Vlad-Andrei Alexandru [] []
The Role of Digital Communication Technologies Through Customer and Market Knowledge in B2B on Sales Performance and Satisfaction
—Nils Høgevold, Rocio Rodriguez, Carmen Otero-Neira & Göran Svensson [] []
Collaborating with Public Research Institutions: Using Strategic Intent and Co-Created Value to Gain Strategic Opportunities in New Product Development |
—Michael Polonsky & Samir Gupta [] []
Integrating CSR and Business Strategy into Social Innovation: Insights from Taiwan’s Cultural and Creative Industries
—Chih-Hsing Liu & Yung-Chuan Huang [] []
Strategies for Online Market Entry: The Role of Network Anchors in China’s Live Streaming Sales Ecosystem
—Yixuan Niu & Baolong Ma [] []
Is Beauty the Key to Market Entry? Evaluating Influencer Beauty Through Computer Vision and Multimodal Machine Learning
—Xin Wen, Teli Xian, Chengcheng Liao & Ziyao Huang [] []