Euro J Mar
Introduction
European Journal of Marketing, 59(5)
POSTING TYPE: TOCs
Collaborative market formation in transition economies
—Endrit Kromidha, Giana M. Eckhardt, Fleura Bardhi, Drini Imami []
Hidden-in-plain-sight: validating assortative selection processes inside consumer-to-consumer exchanges
—Aaron Schibik, David Strutton, Kenneth Neil Thompson []
The value of social media content to browsing and searching consumers of luxury products on Instagram
—John Balabanis, Elena Chatzopoulou []
Exploring the role grandfathers play in the consumer socialization of children
—Ben Kerrane, Katy Kerrane, Shona Bettany []
How to attract image-conscious consumers? Brand names vs new collections
—Surat Teerakapibal, Mathupayas Thongmak []
An investigation into the sexualization of human and virtual social media influencers
—Kendra Fowler, Veronica L. Thomas []
Is gender-neutral design just a female thing? Exploring the role of consumer gender and gender identification on the appreciation of gender-neutral package design
—Kristina Nickel, Janneke Blijlevens []
Extended warranty protects from future negative affect
—Ronit Montal-Rosenberg, Shai Danziger, Liat Hadar []
Does overconfidence of CEOs increase startup performance? The role of marketing capability
—Kate Jeonghee Byun, Shijin Yoo []
It just would not work for me: perceived preference heterogeneity and consumer response to AI-driven product recommendations
—Luping Sun, Yanfei Tang, Xinyi Ma []