ÂÜÀòÉç¹ÙÍø

INTEREST CATEGORY: INNOVATION AND TECH, DOCTORAL STUDENTS
POSTING TYPE: Awards

Posted by: Ju-Yeon Lee

---

2025 ÂÜÀòÉç¹ÙÍø TechSIG Doctoral Student Research Awards

The Technology Special Interest Group (TechSIG) of the ÂÜÀòÉç¹ÙÍø is pleased to announce the 2025 call for Doctoral Student Research Awards. We invite proposals from doctoral students conducting research at the intersection of marketing and technology, and innovation. Multiple grants ranging from $250 to $500 will be awarded.

Program Scope

The goal of this program is to support high-potential doctoral research that explores how technology is reshaping marketing strategy and practice. While we are open to all methodological approaches, research must focus on topics related to technological innovation, digital transformation, and tech-enabled marketing. Topics of interest include, but are not limited to:

• Artificial Intelligence and Machine Learning in Marketing
• Digital Transformation and Platform Strategy
• Social Media and Influencer Marketing
• Martech and Marketing Automation
• Technology-Enabled Consumer Experience
• Performance Implications of Emerging Technologies

Proposal Requirements

Submissions should be no more than 3 pages (double-spaced), excluding tables, figures, references, and appendices. Proposals should include:

• A clear research question and overview
• Theoretical framework and methodology
• Expected contributions to marketing scholarship
• A brief budget outline

Evaluation Criteria

1. Alignment with TechSIG’s Mission: How well does the proposed research reflect TechSIG’s core focus on the role of technology in marketing theory and practice? Proposals should present a compelling research question grounded in marketing scholarship and clearly articulate how the study builds upon or challenges existing theories to advance understanding of how technology is reshaping marketing strategy and practice. See our mission and vision: .
2. Impact of Grant Support: How will receiving this grant specifically benefit your research? Submissions should explain how the funding will support the research process (e.g., access to proprietary data, development of experimental tools, field studies with partner firms).

Eligibility

• Applicants must be current members of the ÂÜÀòÉç¹ÙÍø TechSIG (subscription through ÂÜÀòÉç¹ÙÍø membership). Tech SIG membership is free for all ÂÜÀòÉç¹ÙÍø members. To add Tech SIG to your membership profile, fill out this to send your SIG selection to the ÂÜÀòÉç¹ÙÍø Customer Support team, and they will be able to add the SIG designation to your membership.
• Applicants must not have previously received the TechSIG Doctoral Student Research Award (students may only receive the award once)

Submission Deadline

Please send your completed PDF proposal to:

• Vamsi KanuriÌý– vkanuri@nd.edu
• Ju-Yeon LeeÌý– leejy@iastate.edu

Deadline:Ìý¹ó°ù¾±»å²¹²â, May 31, 2025, at 11:59 pm ET

Review and Notification

All proposals will be reviewed by the TechSIG leadership team. Decisions will be made by June 7, 2025. Proposals will be evaluated based on their relevance to the TechSIG mission, theoretical and managerial contributions, and methodological rigor.

We look forward to receiving your submissions!