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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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How Argument Numerosity Shapes Firm‐Generated Content Effectiveness
—Rumen Pozharliev, Matteo De Angelis, Giovanni Luca Cascio Rizzo []

Children Preferences for Global and Local Brands: An Empirical Study Drawing on Symbolic Self‐Completion Theory
—Jelena Filipovic, Matthew Gorton, Stefan Markovic []

The Dark Side of a Big Smile: Detrimental Effects of Smile Intensity on Luxury Brand Advertising Effectiveness
—Oguzhan Essiz, Aysu Senyuz, Sidar Yurteri []

Avatars’ Phygital Social Presence in the Metaverse: An Engaged Theory Perspective
—David E. Sprott, Linda D. Hollebeek, Valdimar Sigurdsson, Moira K. Clark, Sigitas Urbonavicius [Google Scholar]

How to Increase Consumers’ Pro‐Environmental Behaviors? The Role of Involving Consumers in Creative Activities
—Wumei Liu, Qiaoying Yang [Google Scholar]

#Fittok: How Fitfluencers’ Videos on Tiktok Impact Adolescents’ Body Satisfaction, Workout Intention, and Behavior
—Marloes de Brabandere, Liselot Hudders, Ini Vanwesenbeeck [Google Scholar]

Understanding Social Comparison Dynamics on Social Media: A Qualitative Examination of Individual and Platform Characteristics
—Maud Derbaix, Alexandra Masciantonio, Laurie Balbo, Aurély Lao, Sandra Camus, Salma Idrissi Tafraouti, David Bourguignon []

The Effect of Perceived Infectious Disease Threats on the Preference of User‐Designed Products
—Xiuli Zhong, Yu Wang, Tao Wang []

Comparing Who We Are to Who We Could Be: How Future Self‐Images Influence Consumer Choices
—Alex Taylor, Jamie Carlson []

Looking a Gift Horse in the Mouth: The Dark Side of Uncertain Price Promotions
—Arash Talebi, Sonja Prokopec, Ayse Onculer []

Algorithm‐Generated Identity Labeling Promotes Identity‐Consistent Product Preferences
—Zhengyu Shen, Yunxuan Hu, Yunlu Yin []

Bragging ���������t Valuable Resources? The Dual Effect of Companies’ AI and Human Self‐Promotion
—Darina Vorobeva, Diego Costa Pinto, Héctor González-Jiménez, Nuno António []

Shopper Search in Response to Conditional Promotions: A Function of Basket Sizes and Incentive Types
—Atul A. Kulkarni, Hong Yuan []