Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 43(4)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Influence tactics and marketing channel relationship management
—Thac Dang-Van, Ninh Nguyen, Simon Pervan, Hoang Viet Nguyen, Muhammad Abid Saleem []
Do brand coolness and brand romance synchronize with sustainability? Insights from a mixed-method approach
—Gursimranjit Singh, Jasmeet Kaur, Arvind Kumar []
From slogans to actions: How does social media marketing and collectivism drive green consumption behaviour?
—Yanyan Zhang, Tat-Huei Cham []
Does good digital business strategy bring good market intelligence and service innovation? Interference of different levels of organizational memory
—Nianwei Yin, Liangding Jia, Jing Long, Longjun Liu []
Don’t overdo it with blockchain – understanding the impact of blockchain on users’ security perception
—Abhishek Kumar Jha, Saurabh Kumar, Aarushi Jain []
A holistic review of customer experience research: topic modelling using BERTopic
—Manit Mishra []
Attitude towards surrogate advertising on social media platforms
—Bikramjit Rishi, Atul Shiva, Lakshay Piplani []
Green initiatives, sustainable luxury brand purchasing and brand experience in an emerging market: a moderated mediation analysis
—Shilpa Kokatnur, Hengky Latan, Rambabu Lavuri, Charbel Jose Chiappetta Jabbour []
The effects of esports viewers’ customer experience on intention to purchase sponsoring brands: the mediating role of social identification
—Fernando Navarro-Lucena, Rafael Anaya-Sánchez, Sebastian Molinillo []