J Poli Mar
Introduction
Journal of Political Marketing, 24(2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Exploring Factors Affecting Voters’ Participation in a Presidential Campaign: A Qualitative Study in a Post-Revolutionary Society
—Jihene Ben Lazreg & Wafa M’Sallem [] []
Segmenting Voters by Motivation to Use Social Media and Their Lifestyle for Political Engagement
—Vagia Mochla, Georgios Tsourvakas & Iakovos Stoubos [] []
Tailored Messages in the Feed? Political Microtargeting on Facebook during the 2019 General Elections in Spain
—Tomás Baviera, Lorena Cano-Orón & Dafne Calvo [] []
Is There a Permanent Campaign for Online Political Advertising? Investigating Partisan and Non-Party Campaign Activity in the UK between 2018–2021
—Katharine Dommett, Samuel A. Mensah, Junyan Zhu, Tom Stafford & Nikolaos Aletras [] []