J Mar Res
Introduction
Journal of Marketing Research, 62(3)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Generative Interpretable Visual Design: Using Disentanglement for Visual Conjoint Analysis
—Ankit Sisodia, Alex Burnap and Vineet Kumar []
Rejections Are Stickier Than Choices
—Minzhe Xu, Yang Yang and Chris Janiszewski []
Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms
—Raghu Bommaraju, S. Arunachalam and Sebastian Hohenberg []
Commentary: Revisiting Scalable Targeted Marketing with Distributed Markov Chain Monte Carlo
—Michael Braun []
Reply: “Revisiting Scalable Target Marketing…â€
—Federico (Rico) Bumbaca, Sanjog Misra and Peter Rossi []
Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption
—Lane Peterson Fronczek, Maura L. Scott, Martin Mende, Brennan Davis and My (Myla) Bui []
The Multitier Discount Effect
—Haiyang Yang []
Customer-Centric Contract Changes
—Phillip Wiseman, Sascha Alavi, Johannes Habel and Pia Anna Ehlig []
The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product
—Andong Cheng and Ashley Stadler Blank []
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category
—Pierre-Yann Dolbec []